UNITED COLORS OF BENETTON.

School Competition for UNITED COLORS OF BENETTON account. 

Brief : Attract the 20-35 Target by creating a campaign who will link again the Social and the Products part of the Brand and give people a new vision of the brand to disconnect them from the "UnHate" previous Campaign. 

How to give again legitimacy to the Benetton products and make the brand a trendy fashion brand ?

Insight : People thinks that we can only be different by being extravagant.

Creative Process : We showed that even if we wear the same pullover we are not the same. We are different from inside. Different thanks to our personality and thanks to how we wear the clothes. We wanted to show that it's sometimes better to be original by wearing simple clothes than being just simply extravagant.

No need to be extravagant, Even with Basics we can be different.

Role : Strategy, Art Direction & Copy Writing

Print, Press, Outdoors Campaign and Digital Mobile Application


Date:

2015.

Client:

Benetton

Role:

Strategy, Art Direction & Copy Writing