BIC.

School Competition Winner's for BIC account. 

Brief : Attract the teenagers and the young adults by creating a trend around BIC. How to make the brand BIC a trend brand ?

Insight : Everybody is used to chew or break their pens.

Role : Strategy, Art Direction & Copy Writing

Print and Outdoors Campaign


Date:

2014

Client:

BIC

Role:

Strategy, Art Direction & Copy Writing