To promote the shop, a contest will be planned. People will be invited to design virtually the new window of the shop and create their own windows gallery. The winner will be allowed to participated to the new design of next window.
Every season, a Kamishibaï will be designed by an artist, also they will design the complete window of the shop. After a while, an exhibition of all the realization will take place at the shop.
Create awareness and rejuvenate the target of a boutique turning the shop into a trendy Concept Store.
Kamishibaï is an old Japanese "Paravent" so we played on the concept of the window shop and the shape of this Japanese object.
Your New Window on Fashion.