Brief : Create the new identity of the department store la Samaritaine, who will launch is new architecture soon.
Creative Process : The new identity of la Samaritaine will support is the modernity of the new architectural project and is historical notoriety at the same time. As the wave glasses of the new building, the whole new branding identity will be represented by an horizontal and regular wave who will pass through the letters. This wave will show the rebirth, the renewal, and the fact that la Samaritaine resist and evolve throughout the ages.
Role : Art Direction
Logo, Branding Identity, Building Signalisation