SAMSONITE.

Brief : Create a campaign to promote the resistance, the lightness, and the strong lock system of the new Samsonite suitcase.

Insight : Nature knows how to protect herself.

Creative process : In order to show how strong our product is, we decided to show that we pushed forward the nature itself when the suitcase was created. We talk as if the nature was inspired by us to lock, protect herself and resist everyday. 


Date:

2016.

Client:

Samsonite

Role:

Art Direction & Copy Writing