My B'art à soupe : This pop up store will allow customers to try new recipies while watching artists live in the gallery. They will express their creativiy through elaboration of new recipies. They will be invited to choose their ingredient through a plateforme, they can choose from the main ingredients and the toppings, to the temperatures.
Brief : create a campaign for a new soup range for Sodebo.
Insight : Soup is boring.
Creative process : As the packaging of the soup is innovative, in a cup and with several recipe through the season of the year, the idea was to put the soup this classic meal on a modern and creative side and in another kind of can by showing the cup as a paint bucket to show all the creativity of the recipies.
Slogan : Creative broth
Role : Strategy, Art Direction & Copy Writing
Print, Outdoors and Ambiant Campaign