SODEBO.


Brief : create a campaign for a new soup range for Sodebo.


Insight : Soup is boring.


Creative process : As the packaging of the  soup is innovative, in a cup and with several recipe through the season of the year, the idea was to put the soup this classic meal on a modern and creative side and in another kind of can by showing the cup as a paint bucket to show all the creativity of the recipies.


Slogan : Creative broth 

Role : Strategy, Art Direction & Copy Writing

Print, Outdoors and Ambiant Campaign



Date:

2016.

Client:

Sodebo

Role:

Art Direction & Copy Writing