The Réveil de l'inattendu App, will allow the user when he will unlock the alarm, to have a fun, dynamic and unexpected woke up everyday.
The app will show his best moment of the previous day through the Social networks, Pictures he took or will provide some unexpected things to do for today. All the app will be personalized through individual preferences.
Social Network & Content
Packaging Redesigned with a whiteboard stickers to let a sweet message to the next person who will use the bottle in order to change is matinal routine.
Goodies Partnership with Roland Garros.
School Competition for Tropicana account.
Brief : Attract a younger and non drinker of typical juice target. Create awareness for the launch of the new juice Tropicana Douceur.
Insight : Everyday is a Routine.
Execution : With the new Tropicana Douceur you will be surprise how every morning can be unexpected. Change your daily Routine with Tropicana.
THE UNEXPECTED WAKE UP.
Role : Strategy, Art Direction & Copy Writing