WRANGLER.

Group project


Brief : Create a story telling through the brand identity of the jeans' brand Wrangler.


Creative process : As the DNA of the brand is to be wild and push our human limits forward, we decided to use the movie " Into the wild "as a main inspiration.

The protagonist, in order to find what's the storms inside him, will travel through america to experiment physical Storm. 

The campaign will show his conquete through a web documentary about a human personal quete and will raise awareness about storms.  

Date:

2016.

Client:

Wrangler Jeans

Role:

Art direction & Copy Writing